Who influences CISOs?

Richard LavenUncategorisedLeave a Comment

The Influence of CISOs has never been greater. But who influences the CISO? Who’d be a Chief Information Security Officer? You think you’ve got everything under control and then wham, another new threat emerges from left field which is even bigger and scarier than the one before. When the world’s top security blogger, Brian Krebs, is the target of a … Read More

20 of the biggest influencers on US CIOs

Richard LavenUncategorisedLeave a Comment

Chief Information Officers in the US spend billions of dollars on IT products and services every year. Just about every IT company from across the world are trying to sell to them and yet we know so little about the places they go and the people they turn to get information. A basic Google search such as “which media is … Read More

The top 15 VCs and technology writers followed by US venture capitalists

Richard LavenIn The Media, UncategorisedLeave a Comment

Last year venture capitalists invested $128.5 billion in 7,872 deals worldwide (according to an article by Bijan Khosravi in Forbes). These people are critical to the success of the technology industry but what makes them tick? Our latest research has identified over 1,200 US based VCs on Twitter and analysed the people, media and organisations that they follow the most. … Read More

Media losing clout among Developers

Richard LavenMarket ResearchLeave a Comment

Having studied more than 55,000 developers across the world Apollo Research has found a clear shift in influencer trends, with developers opting to seek news and information from fellow developers and organisations that supply developer tools, over and above industry writers and media. One of the biggest challenges for any marketer wanting to target developers is to find out who they engage … Read More

Sponsorship: CIOs’ Sporting Preferences

Richard LavenMarket ResearchLeave a Comment

A few months ago, I was discussing the impact of sports sponsorship with a client. She was considering a sponsorship opportunity connected to Formula 1 and was at the start of her due diligence process to work out whether this was the most cost effective way to reach her target audience of CIOs in the USA and Europe. The Apollo … Read More

The power of B2B influencers…in numbers

Richard LavenMarket ResearchLeave a Comment

Here at Apollo Research we have an extensive program that analyses the groups that our clients target such as CIOs, Network Managers, Developers, Marketers, etc. to identify not only who influences those groups but also the extent to which they influence them. The program, which we call Apollo Target, has been running for over a year now and many of … Read More