Media losing clout among Developers

Richard LavenMarket ResearchLeave a Comment

Having studied more than 55,000 developers across the world Apollo Research has found a clear shift in influencer trends, with developers opting to seek news and information from fellow developers and organisations that supply developer tools, over and above industry writers and media. One of the biggest challenges for any marketer wanting to target developers is to find out who they engage … Read More

Sponsorship: CIOs’ Sporting Preferences

Richard LavenMarket ResearchLeave a Comment

A few months ago, I was discussing the impact of sports sponsorship with a client. She was considering a sponsorship opportunity connected to Formula 1 and was at the start of her due diligence process to work out whether this was the most cost effective way to reach her target audience of CIOs in the USA and Europe. The Apollo … Read More

The power of B2B influencers…in numbers

Richard LavenMarket ResearchLeave a Comment

Here at Apollo Research we have an extensive program that analyses the groups that our clients target such as CIOs, Network Managers, Developers, Marketers, etc. to identify not only who influences those groups but also the extent to which they influence them. The program, which we call Apollo Target, has been running for over a year now and many of … Read More

Influencer Marketing: The growing influence of the IT specialist

Richard LavenMarket ResearchLeave a Comment

Here’s an exercise that’s quite interesting. The following five influencers are all ranked in the top twenty most influential people, news sources and organisations among 3,365 IT managers in Europe and North America: Chris Curran (PriceWaterhouseCoopers) Engadget Forrester Research Wall Street Journal Walt Mossberg (source: Apollo Target) How would you rank these in descending order of influence? Many of you … Read More