300 opportunities to get your message across to 82% of US-based CIOs
If you sell or market to CIOs, then you need to know who CIOs turn to for insight and news.
- Build effective and productive influencer relationships
- Uncover ‘under the radar’ CIO influencers that your competitors can’t hope to know about without access to this report
- Optimise your valuable marketing/sales resources by focusing in on the influencers who matter
Finding the relevant influencers is the biggest challenge
I know, from my own experience, that engaging with an influencer purely on the basis of their popularity can often yield disappointing results. It’s not the number of followers it’s the type of followers that matter.
Take Kara Swisher and Chris Curran as an example. Kara is an excellent and well-respected technology journalist and is followed by over a million people on Twitter. Chris, on the other hand, is an equally well-respected chief technologist at PwC with just over 12,000 followers – so only a fraction over 1% of Kara’s follower base. Which of these two has the largest following amongst US CIOs? Although I’m tempted to say that you should buy the report to find out, the answer is that Chris Curran is followed by 7.7 per cent of CIOs in the USA whilst Kara is followed by 4.4 per cent. So even with over a million, predominantly tech orientated, followers Kara’s appeal to CIOs is less than that of Chris Curran.
The next, perhaps larger, challenge is how marketers engage with these types of people. Well, here’s a bit of advice, if your content is relevant and of interest to them then they’ll share it with their audience. Don’t believe me? Well if we can get them – and dozens of other top influencers – to tweet and write about what we are doing at Target (Chris Curran tweet, Kara Swisher tweet, Michael Krigsman article and Russ Finney release) then I’m convinced that you can too! And, needless to say, it is the exact same analysis contained within the CIO Influencer Report that has informed, underpinned and driven our own successful influencer marketing campaign for the report itself which has resulted in hundreds of high-quality leads.
The solution to the problem
Social media has presented us marketers with massive opportunities. But it also presents us with one major headache: NOISE!
If you combined all the people, media and organisations that CIOs follow on Twitter you’d find there were millions (in our research alone we found that 3,152 CIOs follow nearly 650,000 different tweeters). It’s, therefore, imperative for efficiency, not to mention our sanity, to concentrate on those influencers that, as a group, CIOs pay most attention to. And that is precisely what we have done with our CIO Influencer Report.
The report’s raison d’etre is to help marketers identify the people, media, events, communities, and organisations that CIOs turn to first before all others. These influencers are the ones that CIOs trust. Some of them are producing really specific information for CIOs, such as Chris Curran and Michael Krigsman, whereas others such as Kara Swisher and Charlene Li have large CIO followings but aren’t specifically targeting CIOs with their content. Whatever the nature of the content they produce, when combined, the 300 in this report reach 82% of US-based CIOs.
But it’s important to remember that a large number of people on social media now trust digital influencers nearly as much as their real-world friends. Research by Twitter and analytics firm, Annalect revealed that 40% of their research sample had purchased an item after seeing it used by an influencer on one of the social media platforms. Don’t kid yourself that CIOs are different because they aren’t. Sixty of the 300 influencers (20%) in the report are categorised as CIOs or IT management, meaning that the group that CIOs listen to most are their peers…trusted people who experience the same sort of experiences as they do on a daily basis.
If you sell to CIOs and you are ignoring these top 300 then you could be missing a great opportunity to build your brand and product/service awareness amongst the CIO community.
Who should buy this report?
Anyone who works in:
- Social marketing
- Marketing communications
- Influencer marketing
- Digital marketing
- Public relations
- Corporate communications
What’s in the report?
The report is 43 pages long and packed with information:
- What occupies a CIO’s mind?
- The Top 30 Influencers Overall
- The 30 Most Influential People
- The Target Relevancy Index Top 50 – a look at those influencers who position their content specifically for CIOs
- The Categories – this section breaks the influencers down into 20 categories including:
- Technology News
- CIOs & IT Management
- Technology Writers
- Technology Specialists
- Technology Analysts
- Forums/Communities/User Groups
- Analyst Firms
- The top 10s – e.g. the top 10 politicians followed by CIOs, the top 10 celebrities, etc.
- A full listing of the Top 300 in alphabetical order.
Before you decide to purchase I really recommend downloading the redacted version of the report by filling in the form at the top of this page so that you can see the layout and format of the report.
If, however, you’re already convinced and want to go ahead and buy the report then please place your order by clicking the button below. The report is normally $1750 but if you order before midnight 14th October 2016, then you can buy it at the launch price of just $1450 a big saving of $300.