Selling to US digital marketers? If so, this report is essential reading…
Anyone who sells or markets to Digital Marketers needs to know who they trust and rely on for news and insight.
- Build effective and productive influencer relationships
- Uncover ‘under the radar’ digital marketing influencers that your competitors can’t hope to know about without access to this report
- Optimise your valuable marketing/sales resources by focusing in on the influencers who matter
What is the best way to get your message in front of digital marketers?
If you were allowed one, and only one, option to get your message in front of digital marketers in the USA, then TechCrunch would have to be the vehicle that you would choose. It will allow you to reach 32 percent of all digital marketers in the USA. No other media, person or organisation will give you greater access.
Sadly, as you know, real-life doesn’t work this way. So if TechCrunch, Wired, Mashable or the Harvard Business Review are generally off limits because your company is not newsworthy enough, too small or not directly relevant to the audiences that those news sources target (or all of these), then you need a different strategy.
The great news is that in this day and age of multi-channel marketing, there are countless other options open to companies that are trying to get their products and services noticed by digital marketers. But the big challenge is knowing which media, which writers, which marketing experts, which shows & exhibitions, which trade associations, which forums and communities, etc. to concentrate on.
For example, if you need to reach digital marketers, and you had a choice of Jenna Wortham or Barry Schwartz writing an article about your company, I suspect that most people would opt for Jenna. And why not? She writes for the New York Times, she has a following of 615,000 people on Twitter, she writes about the internet, digital media, etc. What’s not to like? But actually if you chose Jenna you might be missing a trick, because for all her excellence as a writer, Barry would actually deliver three and a half times more digital marketers than she does. (By the way, this example is just a single illustrative example, randomly selected from hundreds I could have chosen, so in the event that you would like to write a piece about as Jenna, then please do ahead with our grovelling appreciation!).
“Great data helps us make better decisions.”
So here’s a question, or set of questions to be more accurate. All of the media/people/companies/events below are massively influential amongst digital marketers. But do you know which, in each pair, has the highest reach amongst US-based digital marketers?
- Adweek or Social Media Examiner?
- Jay Baer or Gary Vaynerchuk?
- Salesforce Marketing Cloud or Hubspot?
- Vala Afshar or Ann Handley?
- R/GA or Razorfish?
- Kara Swisher or Travis Wright?
- ad:tech or Search Marketing Expo?
- Econsultancy or Forrester Research?
- Brian Solis or Ray Wang?
To get all the answers – and hundreds of others – you’ll need to read our report. What I will tell you, however, is that the Social Media Examiner is the marketing news feed with the highest reach amongst digital marketers in the USA and that Travis Wright has many more digital marketer followers than Kara Swisher. It’s important to know the answers to these sorts of questions because, without them, it’s an incredibly tricky task to allocate your precious marketing resources efficiently.
Away from the media, digital marketers have a huge appetite for the thoughts, opinions and expertise of their fellow professionals. In our report we highlight over 150 digital marketing specialists, amongst our top 300 overall influencers, that have the greatest following amongst their peers. I’m often asked how to go about engaging with these types of influencers.
Here’s a bit of advice, if your content is relevant and of interest to them then they’ll share it with their audience. Don’t believe me? Well if we can get them – and dozens of other top influencers – to tweet and write about what we are doing at Target (Kara Swisher tweet, ZDNet article and Geekwire article) then I’m convinced that you can too! And, needless to say, it is the exact same analysis contained within our Influencer Reports that has informed, underpinned and driven our own successful influencer marketing campaigns for the reports themselves, which have resulted in hundreds of high-quality leads.
The solution to the problem
Apollo Research has put together the most in-depth analysis of CIO influencers I have seen. The report goes into depth on 20 different market segments, looking at the top influencers in each group.Michael Krigsman
CXOTALK host, Keynote Speaker, Industry Analyst
The biggest problem for any digital marketer is knowing which influencers will give them the best return on investment.
If you added up all the people that digital marketers followed on Twitter you’d find there were tens of millions (in our research alone, we found that a sample of 7,477 digital marketers follow nearly 1.2 million different Twitter accounts). It is, therefore, an absolute necessity to understand which of those 1.2m accounts digital marketers pay attention to the most. And that is precisely what we have done with our Digital Marketers Influencer Report.
The reason we have published this report is to help anyone who sells or markets to digital marketers to identify the people, media, events, communities, and organisations that digital marketers turn to before all others. These influencers are the ones that digital marketers trust. Most of them are producing really specific information for digital marketers – thought leaders such as Rand Fishkin, Ann Handley, Jay Baer and Matt Heinz. Whatever the nature of the content they produce, when combined, the 300 in this report reach 75.6% of US-based digital marketers.
It’s also important to remember that a large number of people on social media now trust digital influencers nearly as much as their real-world friends. Research by Twitter and analytics firm, Annalect revealed that 40% of their research sample had purchased an item after seeing it used by an influencer on one of the social media platforms. Don’t kid yourself that digital marketers are different because they aren’t.
If you sell to digital marketers and you are ignoring these top 300 then you will be missing a great opportunity to build your brand and product/service awareness amongst the US digital marketing community.
Who should buy this report?
Anyone who works in:
- Social marketing
- Marketing technology
- Marketing communications
- Influencer marketing
- Digital marketing
- Public relations
- Corporate communications
What’s in the report?
The report is 43 pages long and packed with information:
- What occupies a Digital Marketer’s mind?
- The Top 30 Influencers Overall
- The 30 Most Influential People
- The Target Relevancy Index Top 50 – a look at those influencers who position their content specifically for digital marketers
- The Categories – this section breaks the influencers down into 12 categories including:
- Marketing News
- Marketing Advisors and Consultants
- Marketing Technology Firms
- In-house Marketers
- Analyst Firms
- The top 10s – e.g. the top 10 politicians followed by digital marketers, the top 10 celebrities, etc.
- A full listing of the Top 300 in alphabetical order.
Before you decide to purchase I highly recommend downloading the free redacted version of the report by filling in the form at the top of this page so that you can see the layout and contents of the report. You’ll find that not all the data has been redacted so if you want to know who or what ranks in the top 15 overall, or the top 20 most influential individuals then go ahead and download the free redacted version.
If, however, you’re already convinced and want to go ahead and buy the report then please place your order by clicking the button below. The report is normally $595 but if you order before midnight 6th January 2017, then you can buy it at our special launch price of just $295 – that’s less than $1 per influencer!.Buy Report
Download the full report free-of-charge in its part-redacted form, before deciding whether to buy