Who influences the people you sell to?

 

It’s time to take the guesswork out of your marketing and communications…

Watch the intro:

Experience the power of Target for yourself

Check out all our latest reports or contact the team today to find out how we can help you identify the key influencers who carry most weight with your buying audience.

CHECK OUT ALL OUR LATEST REPORTS

What is Target?


Mailbox confusion

What is Target?

The influencer landscape is changing…

What’s the problem?

In a word: noise. As the influencer landscape changes so the level of media noise gets louder – and it’s happening at an astonishing speed: blogs, social media, websites, newsfeeds, industry gurus … the list goes on. Amidst the clamour it’s becoming increasingly difficult to get your marketing message in front of the people who matter. On top of this, marketing budgets are now under closer scrutiny than ever before; marketers are expected to be much more targeted with their media spend.

What’s the solution?

Target is a groundbreaking new way of identifying the people who wield the greatest influence among your buying audience…

Target is a unique system that enables you to identify the journalists, industry experts, celebrities and other influencers who are most popular among your buying audience and target them with pinpoint precision. It takes the guesswork out of your marketing by allowing you to see exactly which influencers have the greatest reach among the people you sell to. This means you can concentrate your efforts on the influencers who count – all while your competitors continue to waste their budget on the same old scatter-gun approach. You’re working smarter, not harder.

How does Target work?


Fishing

Target takes a large sample category of the people you sell to (for example, Global CIOs, US CMOs, UK IT managers, European developers, etc).

It then analyses their online presence to identify which individuals, media and organisations have the highest reach among your specified target audience.

The results are presented in comprehensive reports, which provide the actionable information you need to bring a laser-like focus to your marketing & communications strategy.

Crucially, these reports show you the precise percentage of the target buying audience you’ll reach via each individual influencer. This means you can plan your campaigns with complete confidence, as well as being armed with the essential data to back up your marketing decisions.

When would I use Target?


Consider the following scenarios…

Target reports will highlight precisely those individuals, media and organisations with most influence over your buying audience…essential information for any truly effective content marketing strategy.
Target reports help you understand the interest range of your target audience. This insight alone can help improve the quality of your outreach.
Target reports can identify the speakers who would appeal most to that audience.
Target reports will help ensure your budget is spent on the sport or event that is most popular among the people you sell to.
Target reports will save time and money by identifying the media, writers, and bloggers most popular among that community, while having the confidence that you aren’t missing any important influencers from your marketing programme.
Target reports will validate or challenge your current strategy for reaching decision makers.
Target reports will highlight precisely those individuals, media and organisations with most influence over your buying audience…essential information for any truly effective content marketing strategy.

Experience the power of Target for yourself

Check out all our latest reports or contact the team today to find out how we can help you identify the key influencers who carry most weight with your buying audience.

CHECK OUT ALL OUR LATEST REPORTS
  • Contact

    Contact us today to find out more about how we can help you identify the key influencers who carry most weight with your buying audience.


    Apollo Research

    1 Crutchfield Lane
    Walton-on-Thames
    Surrey
    KT12 2QY

    Phone: +44 (0) 20 8979 4443

    enquiries@apolloresearch.com