Apollo Target

What is Target?

The influencer landscape is changing…

What’s the problem?

In a word: noise. As the influencer landscape changes so the level of media noise gets louder – and it’s happening at an astonishing speed: blogs, social media, websites, newsfeeds, industry gurus … the list goes on. Amidst the clamour it’s becoming increasingly difficult to get your marketing message in front of the people who matter. On top of this, marketing budgets are now under closer scrutiny than ever before; marketers are expected to be much more targeted with their media spend.

What’s the solution?

Target is a groundbreaking new way of identifying the people who wield the greatest influence among your buying audience…

Target is a unique system that enables you to identify the journalists, industry experts, celebrities and other influencers who are most popular among your buying audience and target them with pinpoint precision. It takes the guesswork out of your marketing by allowing you to see exactly which influencers have the greatest reach among the people you sell to. This means you can concentrate your efforts on the influencers who count – all while your competitors continue to waste their budget on the same old scatter-gun approach. You’re working smarter, not harder.

How does Target work?

Target takes a large sample category of the people you sell to (for example, Global CIOs, US CMOs, UK IT managers, European developers, etc).

It then analyses their online presence to identify which individuals, media and organisations have the highest reach among your specified target audience.

The results are presented in comprehensive reports, which provide the actionable information you need to bring a laser-like focus to your marketing & communications strategy.

Crucially, these reports show you the precise percentage of the target buying audience you’ll reach via each individual influencer. This means you can plan your campaigns with complete confidence, as well as being armed with the essential data to back up your marketing decisions.